Why Business Continuity Planning is Important for Small Business Owners
Business continuity planning increases the value of your business, whether a major disruption happens or not. EP Wealth's Regional Director, Cannon...
Leah Cantor, MS
Sustainability/ESG Manager
Santa Fe-Downtown, New Mexico
Women face unique financial challenges, but also powerful opportunities.
Our newest blog looks at why investing can be a critical tool for women seeking long-term security, independence, and a stronger financial future.
While progress has been made toward gender equality, financial equity remains an ongoing challenge for many women.
Despite earning more degrees and participating in the workforce at record levels, for many women, financial equity remains an elusive goal. Women still encounter the gender pay gap and obstacles to career advancement, as well as facing longer life expectancies and career interruptions due to caregiving responsibilities.
These hurdles make it even more critical that women make full use of the resources that are available to them. One of the most powerful ways women can take control of their financial futures is through investing. Investing is not just a tool for wealth accumulation; it is a means of empowerment, independence, and long-term security. Additionally, women have the potential to be powerful ethical investors, using their financial choices to support companies and causes that align with their values, promoting sustainability, gender equality, and corporate accountability.
The gender pay gap is well-documented, but the lesser-known gender wealth gap is even more troubling. Studies show that women retire with significantly less wealth than men, putting them at greater financial risk in their later years. One major reason is that women are less likely than men to invest their savings. Many hesitate due to a lack of confidence or a preference for cash over riskier, growth-oriented investments in the stock market. Yet women also tend to live longer than men, so they need their money to not just last, but to grow. Relying solely on savings is not enough. Inflation erodes the value of cash over time, making investment in assets that will grow faster than inflation a necessity rather than a luxury.
A common myth is that investing can be too complex for the average person. But the truth is, anyone can learn to invest. Studies have shown that women tend to be disciplined and competent investors, trading less frequently and making thoughtful, long-term financial decisions—qualities that lead to stronger investment returns.
The first step to overcoming the fear of investing is education. Financial literacy is essential, yet it is rarely emphasized in traditional schooling. Women must proactively seek financial education, and luckily, resources are plentiful. Books, podcasts, and online courses abound. Joining a supportive community of financially informed women, such as investment clubs or online chat groups, can also provide encouragement and practical insights. Financial professionals like planners and advisors can help fill the gaps.
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An investment portfolio can provide security during unexpected life events, or can be used to seed a new business, buy a home, or to support charitable causes.
Investing gives women a voice in shaping the economy. As more women invest, they can leverage their financial power to influence corporate policies on gender equality, diversity in leadership, ethical business practices, and commitments to environmental sustainability. Women are more likely than men to align their investments with their values, and in doing so, they can drive positive change and uplift other women.
Ethical investing is more than a trend; it is a movement that empowers women to use their money as a force for good.
Let’s challenge the notion that investing is only for the wealthy, for men, or for financial experts. By building knowledge and taking thoughtful action, more women can take control of their financial futures and view investing as an essential part of long-term planning.
DISCLOSURES
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