How to Tailor Financial Plans for Your Risk Preferences
EP Wealth’s Regional Director, Cannon Carr, explains how financial plans can reflect individual risk preferences. Learn how investors can be aware of...
EP Wealth Advisors
Learn how high-income households can strengthen cash flow through structured budgeting rules, tiered liquidity reserves, asset location strategies, and other planning tools.
High-income households often have complex cash flow needs that require coordinated planning. This involves deciding how income is directed across lifestyle spending, savings, investments, taxes, and debt, while maintaining access to liquidity for both planned and unexpected events. The objective is to align resources with both current priorities and long-term goals.
Potential benefits of cash flow planning for high-earning households include:
Determining the best way to pursue these outcomes is best done with professional advisors who can assess your full financial picture and recommend strategies suited to your circumstances.
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Cash flow management for high earners involves making deliberate choices about where money comes from, where it goes, and when it’s available. The six strategies below highlight ways to approach these decisions with a broader, more integrated view of your finances.
Before deciding where your money should go, it’s important to define what you want it to accomplish. This could include preparing for retirement, funding future generations, expanding a business, or maintaining a certain lifestyle. Once these priorities are clear, they can guide decisions about spending, saving, and investing. Regular reviews—at least annually—help keep plans relevant as your goals and circumstances change.
Instead of tracking every expense, high earners often benefit from setting cash-flow rules that direct income toward current lifestyle spending and long-term growth. The 50/50 rule, for example, allocates half of any income increase to savings or investments and half to discretionary spending. A modified 50/30/20 rule (needs/wants/savings) provides another way to maintain balance between essential costs, personal enjoyment, and future-focused savings.
Automating transfers to investment accounts, savings vehicles, tax reserves, and debt payments keeps these commitments consistent without requiring constant oversight.
Healthy cash flow blends flexibility with long-term growth potential. One way to achieve this is by maintaining “liquidity layers”:
Alongside building these reserves, it’s important to address high-interest debt. Strategies such as repayment, consolidation, or refinancing could potentially reduce interest costs and free up resources for other priorities.
Projecting income and expenses over several years can reveal how major events, like purchasing real estate, selling a business, or making significant charitable gifts, may impact your liquidity. Scenario modeling allows you to see how different decisions affect your ability to meet both immediate needs and long-term goals.
Often, a few targeted changes—such as restructuring debt or adjusting savings and investment contributions—can have a greater effect on cash flow than making multiple minor cost-cutting moves spread across your budget.
Coordinating tax planning with investment strategy can help preserve more of what you earn. This may include using tax-advantaged accounts like employer retirement plans, Roth IRAs, or backdoor Roth strategies when available.
Asset location involves placing tax-inefficient assets, such as bonds or REITs, in tax-deferred accounts, while keeping tax-efficient holdings—such as index funds, ETFs with low turnover, or growth-oriented stocks—in taxable accounts. This approach may help improve after-tax results over time.
As retirement approaches or begins, managing cash flow often means creating reliable income streams. Options may include structured products like annuities, predictable payouts from bond ladders, or a bucket strategy that segments assets by time horizon.
Withdrawal plans that can adjust in response to market conditions—such as reducing withdrawals in down years—may help maintain income while extending portfolio longevity.

Efforts to strengthen cash flow can potentially be weakened by:
Effective cash flow management for high earners often requires coordination across multiple areas of your financial life. EP Wealth financial planning advisors work alongside your tax professional, estate attorney, and other specialists to bring these elements together. We help develop integrated cash-flow models, align liquidity with investment goals, and adjust strategies as circumstances change.
By combining forward-looking planning with ongoing monitoring, we support a process designed to keep your resources working toward your objectives. Contact an advisor near you to get started.
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