Time in the Market vs. Timing the Market
By: Susan Koe, CFP®
We have all heard a friend or colleague share their story of when they bought a hot stock right before it doubled. Is this a once in a lifetime event or can it be repeated effortlessly time and time again?
As Warren Buffet once said, “The stock market is a device for transferring money from the impatient to the patient.” Investors that stay invested outperform over time. Nobody can exactly predict a stock’s future price, but that doesn’t stop many attempting to do exactly that.
If you were fully invested in the S&P 500 over the last 15 years, your return would have been 9.88%. If you missed just the 10 best days, your return drops to 4.31%. Since it is impossible to predict which will be the market’s best days, it can be important to stay fully invested.
What is Market Timing?
“Market timing” simply means buying a security with the expectation of selling it at a higher price in the short term. Market-timing investors are essentially trying to “beat the market” by choosing the right time to buy and sell.
While market timing may initially seem to be a variant of the popular saying “buy low, sell high”, the fact that the future is uncertain and that stock prices change rapidly, means that it is basically impossible to accurately and consistently determine when a security has hit its lowest or highest point.
What Does Time in the Market Mean?
“Time in the market” means you are consistently investing over time and not trying to guess the market’s highest or lowest point. There may be times when you buy at a high point, but you know that long term will not have much of an impact on your returns. In other words, you have a long-term buy and hold strategy.
This strategy appears to be effective, and data shows that dating back to 1957, negative 10-year returns have been extremely rare with only two occurrences. If you are focused on a 10 year or more period, it is unlikely that you will end up with negative returns.
The average long-term return on the S&P 500 is 10%. However, it’s important to remember this is an average and returns can vary greatly from year to year.
Top 5 Reasons Time in the Market Can Be More Effective
1. No One Has a Crystal Ball
Simply put, nobody can predict the stock market. There is never a ‘sure thing’ so don’t trust a friend, neighbor, or financial advisor that tells you otherwise. Trying to predict stock market prices could end up costing small investors.
In fact, studies estimate that as many as 95% of retail investors lose money from actively day trading in the stock market!
2. Compounding Can Work to Your Advantage
Buying stocks for the long term allows you to take advantage of compounding. Compounding is the ability to reinvest your profits over time to generate even greater profit potential. Time can be your greatest friend as an investor, and being able to reinvest a dividend can make a major difference in your wealth.
As an example, simply pocketing a 3% yield could double your money about every 33 years. If reinvested back into more shares of the same stock, your investment could double in almost 10 fewer years!
3. You May End up Paying Less in Taxes
Another advantage of long-term investing is that you may end up paying far less in taxes than if you’re an active trader. Short-term traders, or those who own their investments for less than a year, pay tax at their top marginal tax rate.
This could be anywhere from 10% to 37%. Long-term capital gains taxes are either 0%, 15%, or 20% at the highest, depending on your income. No matter how you look at it, holding your stocks for longer than a year typically saves you money come tax time.
4. Frequent Trading Can Be Expensive
Frequent trading and trying to time the market will also rack up brokerage commission costs, particularly for smaller investors. While the costs for a broker to execute a trade may be relatively low on a trade-by-trade basis, someone who trades frequently can see these fees & costs add up over time and make a significant dent in their investment returns.
5. Your Emotions Shouldn’t Be Involved
People that monitor stock prices too closely tend to make emotional decisions. For example, if you purchase an investment and see that there is a gain, you may be tempted to sell too quickly to lock in a small profit.
This goes against the original reason that you selected the investment thinking that it had good long-term potential. On the flip side, if you see a loss, you may panic and sell, locking in a loss.

Market timing easily plays on our emotions in a way that overrides good decision making. If the reasons for your investment change, then it is important to be willing to change your investments.
For example, if you are saving a new home and the time to purchase that home is getting closer it may be wise to sell the investment. Market timing might tell you otherwise.
Focus On Your Long Term
Choosing the same investment approach as your friend or co-worker might not make sense. Their goals, time horizon, and purpose for the investment could be different from yours. You have long term goals, and your investing should follow the same rule.
In our opinion, the first step of the investment process is to get a clear idea of what your goals and time frame to accomplish them are. At EP Wealth, we aim to help clients realize that the goal is not to “beat the market” but rather to reach or exceed your personal goals such as retirement or saving for a child’s education.
Ready to focus on what matters most? Let’s create a plan built for your future. Connect with an EP Wealth advisor to get started.
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