The Importance of Asset Location: What to Consider for Tax-Conscious Investing
EP Wealth Vice President, Advisor, Terri Velgara, CFP®, shares how asset location strategies influence taxes across a portfolio and why these...
Chuck Bautista, MBA, CFP®, CRPC®, ChFC®
Vice President, Advisor
Littleton, Colorado
Chuck Bautista
Chuck Bautista, MBA, CFP®, ChFC®, shares planning considerations for wealthy investors navigating inflation and interest rate changes while staying focused on long-term goals.
As a financial advisor at EP Wealth, one of the first things I tell clients when inflation or interest rates are in the headlines is this: the plan already accounts for this. Interest rates and inflation are real variables, and they deserve attention. But they're factors within a broader strategy, not reasons to abandon one.
Too often, investors feel the impact of a rate shift or an inflationary period and want to make immediate changes to their portfolio. My role is to separate what feels urgent from what is actually important to the long-term financial plan. The question I focus on with clients is not "what should we buy or sell right now?" It's "how does this environment affect the chances that your plan is going to be successful down the road?" Whether the goal is retirement income, family wealth, or a philanthropic legacy, that's where the conversation starts.
Here are seven planning considerations I regularly discuss with clients when inflation and interest rates are in play.

One of my ground rules with new clients is simple: when it comes to financial decisions, we need to talk about them before you act. My managing Regional Director, Jon Moore, puts it this way to his clients: "The last thing I want you to tell me is, 'guess what I did?'"
That rule is especially relevant during periods of volatility. When rates are rising or inflation is elevated, the instinct to make a move can feel overwhelming. But a well-constructed financial plan already accounts for periods like these. It was built for the pitfalls ahead, and adjusting the strategy because one of them arrives means throwing out the work that went into building it.
Before changing anything in a portfolio, the first step is always to revisit the plan and evaluate whether the current environment changes anything material about the long-term outlook. In most cases, it doesn't.
This is the most common reactive mistake I see: a client wants to sell out of equities and move everything into cash or a money market account. The reasoning feels sound on the surface. Interest rates are higher, cash is yielding more, and the stock market feels risky.
But here's what that move actually does. If your portfolio has declined on paper because of a rate shift, selling locks in that loss permanently. And when the market recovers, you face reinvestment risk. The stock you sold at a loss may now cost more to buy back. You've turned a temporary paper decline into a real, realized loss.
A related version of this is the impulse to pay off a low-rate fixed mortgage simply because rates are rising. If you're paying 3.25% on your mortgage and earning 4.5% in a money market, the math favors holding. Variable-rate debt is a different conversation (see below). But rushing to eliminate cheap fixed-rate debt during a rising-rate period can remove flexibility you may need later.
One more point here: I'm a financial advisor, not a financial dictator. There's a "sleep at night" factor that comes into play with decisions like these. If paying off the mortgage is what a client needs to sleep well at night and feel confident and comfortable, and it won't materially harm the overall plan, I'm not going to stand in the way. But the conversation should happen first.

Debt is often viewed strictly as a liability. But in practice, it can function as a planning tool. The right question to ask during any rate environment is whether a given debt still serves a purpose in the overall plan.

When it comes to real estate, I draw a clear line between your personal residence and an investment property.
Your home is where you live. Interest rates should factor into the decision, but they should not drive it. If your family would be happier in a different location, that carries real weight. Rates may be at 6.5% or 7% today, but they may come down in a year or two, and refinancing could become an option. The planning question is whether the mortgage payments are manageable under the current rate, even if it's temporary.
Investment property is a different calculation. Cash-on-cash return is a central factor, and the rate environment directly affects whether the numbers work. I wouldn't make the decision solely on interest rates, but they're a significant part of the equation.
One of the things I tell clients is that everything touches tax. Nearly every conversation about inflation and interest rates leads back to tax implications. When portfolios decline because of rising rates or broader market shifts, that volatility can create specific opportunities.
Two areas to pay attention to:
Charitable giving strategies may also apply during these periods. Contributing appreciated securities to a donor-advised fund or bunching charitable deductions into a single tax year are approaches that may potentially offer tax advantages depending on the client's income and giving goals. EP Wealth's tax planning team works alongside financial advisors to evaluate these opportunities within each client's full financial picture.
When clients raise concerns about inflation threatening their retirement or legacy goals, the first thing I do is acknowledge that the concern is real. I would never brush off what a client is feeling. The second step is to quantify it.
At EP Wealth, a financial plan is not just a conversation piece. It's a tool that allows us to stress-test specific concerns using Monte Carlo simulations, models that run a thousand trials of different market scenarios against the client's actual variables: spending, income, asset allocation, and time horizon. The simulation shows how many of those trials result in the plan succeeding, and we can adjust assumptions to see how different levels of inflation change the outcome.
I recently worked with a client in her early-to-mid-50s whose husband had passed away. She received a life insurance settlement but hadn't worked in years and was deeply concerned about outliving her money. We built her plan out to age 100 with 2.5% annual inflation, then ran it again at 3%, 4%, and 5%. The process didn't eliminate uncertainty, but it gave her a concrete picture of where her plan stood across a range of scenarios.
When clients see that their concerns have been taken into account, it goes a long way towards easing their stress.
One distinction I always share with clients: while I model the plan out to age 100 for perspective, the decisions we're making right now are based on the next 5 to 10 years. The simulation gives you confidence in the overall trajectory, but the near term is where the actionable planning happens.
Identify the concern (inflation, rate changes, market decline)
Quantify it within your financial plan
Run Monte Carlo simulations across multiple scenarios
Evaluate the impact on your plan's probability of success
Adjust near-term decisions based on the results
During periods of strong market performance, I make a point of reminding clients that above-average returns are not the long-term baseline. If you're in a moderate portfolio and you're up 12% over the past 12 months, that's well above a typical long-term target of around 6.5%. The only way to get back to 6.5 when you're at 12 is to go down. That reality creates an opening for two proactive steps:

I use the phrase "lean into the plan" all the time with clients. When a concern comes up, or when the headlines are creating anxiety, my response is always the same: let's lean into the plan and see what happens.
When we pull up the financial plan, run the stress tests, and review the numbers together, you can feel the tension in the room start to decrease. Clients will often tell me, "Thanks for talking me off the ledge." I don't think of it in those stark terms, but the effect is real. A financial plan built for the long term already has inflation and rate changes factored in. The advisor's role is to help you stay grounded in that plan when the noise gets loud, and to make the adjustments that genuinely serve your goals rather than the ones driven by the news cycle.
That's where the real value lives. Not in predicting where rates are going or calling the next market move, but in building a plan that doesn't depend on either. When I hear a client exhale and say they feel better about where things stand, that's how I know the plan is doing its job.
At EP Wealth, our financial planning process is designed to help clients see the full picture and make decisions grounded in their long-term goals. If you have questions about how inflation or interest rate changes may affect your plan, contact an advisor to start the conversation.
DISCLOSURES
EP Wealth Vice President, Advisor, Terri Velgara, CFP®, shares how asset location strategies influence taxes across a portfolio and why these...
EP Wealth's Bob McCarty, MBA, AAMS® shares five strategies for preserving wealth during market volatility. Learn why the biggest threat during...
EP Wealth Senior Vice President, Advisor, Partner, James P. Henry, MBA explains how alternative investments like private equity, real estate, and...
EP Wealth's Regional Director, MJ Nodilo, AIF®, shares essential tips for managing employee stock options, from understanding tax implications to...
M.J. Nodilo
Learn strategies high-net-worth investors can use to build resilience against financial and market risks while aligning with personal goals.
Our breadth of coverage across the U.S. means we’re local—here to serve your needs at your convenience.